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    How do you scrub a mailing list?

    Your mailing lists are the cornerstone in your direct mail campaigns. Much like a packed closet filled with outdated styles and clothes that don’t fit, a direct mail list packed with incorrect data, duplicate addresses or outdated information clutters your marketing efforts. Regardless of the time of year, it is always important to ‘spring clean’ your direct mail lists. Data Quickly Becomes Stale  Mailing lists are the basis for successful, targeted marketing outreach. Yet they’re extremely difficult to manage. The clutter and disorganization occurs subtly: recipients move, names change and lists combined from varying sources leading to misaligned data. A lack of centralized ownership dedicated to maintaining and cleaning up…

  • Marketing,  business

    HIPAA Compliant Direct Mail Services

    Most people interact with HIPPA during their first visit to the doctor when they sign a release for the new year. Yet, this comprehensive series of laws affect everyone involved in the health care delivery process. HIPPA also has a say on what you can and cannot do when marketing and communicating with these patients.   What exactly is HIPAA? HIPAA stands for the Health Insurance Portability and Accountability Act. It contains five parts, known as titles, and was designed with two objectives: to ensure everyone would maintain health insurance between jobs and create guidelines for secure handling of Protected Health Information, also known as PHI.  Title Two contains The…

  • college marketing
    business,  education

    Does Your GPA Transfer from Community College To University?

    So you want a marketing degree. Although you worked hard to get a 4.0 at your community college, that effort will only serve you when it comes time for colleges and universities to make their admission decisions. Once you have been accepted to a school, your GPA will basically get wiped clean, and your new GPA will be determined by the level of success you have in your new classes at the new institution. However, your academic history is recorded on your official transcript at the new school.  Transferring, changing schools or starting over does not have to be as overwhelming as it sounds. Here are a few things to…

  • business

    How Much Does It Cost to Start an Online Store?

    This is one of the most common questions when people are starting a new business venture, and for good reason: it’s one of the smartest questions you can ask. Your budget impacts the majority of your business decisions and planning out your costs as thoroughly as possible is a vital part of your planning. The same is true for building an online store, and this article will help you understand how much it costs to start an online store and how you may be able to lower some of these costs without sacrificing the quality of what you create. The cost of building an online store is going to vary…

  • Marketing

    Direct Mail Advertising Costs

    Often the first question marketers considering direct mail ask is “How much does it cost?” Estimates for direct mail campaigns can vary greatly, and it often seems like there is some magic involved in the calculation of direct mail prices. Add to that the way direct mail advertising costs are presented, as they can be highly variable. Quotes may include direct mail cost per 1000 while others will itemize charges down to the smallest detail. It can easily get overwhelming to navigate the process and costs.  How Much Does Direct Mail Advertising Cost Per Piece? Typically, most marketers will end up spending between $.50 and $3 per piece on a…

  • Marketing

    Digital Marketing Strategy for Ecommerce Sites

    How Do I Market My Ecommerce? Selling your product on the web can present a myriad of challenges. Gone are the simple days of customers strolling through the mall or down main street and visiting your shop. Today you have customers that can search and compare prices instantly, shop competitors with ease and have a researched list of items to buy before they ever land on your site. Having a digital marketing strategy for your e-commerce site is critical to success of your e-marketplace or online store. These digital marketing strategies will help your market, your e-commerce site and help you capture your piece of the $2.8 trillion in online…

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    Automotive Marketing: INTRODUCING THE NEW JAGUAR XE ENHANCED EXTERIOR AND INTUITIVE CAR TECHNOLOGY

     Jaguar’s XE high performance car series, has been unveiled with a number of unique features that has endeared the car to her numerous customers.  XE’s car series features an automatic transmission, 17inch wheels(18-inch in Mauritius), electric leather seats, all-LED headlights and taillights with updated signature graphics, front and rear park aid, rear camera and lane keep assist. Customers can select from the S, SE, and HSE trim levels while a range of option packs provides even greater customization.  Features  Jaguar XE’s lightweight aluminum intensive body structure has contributed to the car’s exceptional safety, agile handling and efficiency. Aluminum covers 75% of the body exterior, combined with proven rear and all-wheel…

  • Marketing

    Ideas For Your Next Corporate Event

    Event Ideas Events are an excellent way to develop relationships with new and current customers as well as your employees. The most challenging step of planning a corporate event is coming up with a creative idea. The theme of the event can determine if it is a winner or loser. My first suggestion is to think about your target audience and think about what a successful event means to you. A corporate event can be a thank you to your employees, clients or vendors. Events often have an educational component or focus on the launch of a new product, theme or corporate direction. The environment you set up sets the…

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    Not Your Grandmother’s Church

    Music is a significant part of every worship service and a key aspect of every ministry. From first time attendees to longtime church supporters, what church members think and feel when they hear your audio creates a lasting impression. Congregants draw conclusions based upon a church’s audio system, including the professionalism of the church and financial health of the ministry. When a church uses a patch work of solutions, this becomes a problem waiting to happen.  Nothing distracts from the message on the platform and the spirit in the songs then microphones which feedback during solos, music mixes which bury some instruments and overemphasize others and a sound system that…