Often the first question marketers considering direct mail ask is “How much does it cost?” Estimates for direct mail campaigns can vary greatly, and it often seems like there is some magic involved in the calculation of direct mail prices. Add to that the way direct mail advertising costs are presented, as they can be highly variable. Quotes may include direct mail cost per 1000 while others will itemize charges down to the smallest detail. It can easily get overwhelming to navigate the process and costs. How Much Does Direct Mail Advertising Cost Per Piece? Typically, most marketers will end up spending between $.50 and $3 per piece on a…
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