Digital marketing has become a standard practice for business. It is important, but there are other ways to get your message out to the world and tell your story.
You can think big! Billboards, when used well, can be a great way to reach a lot of people within a region or major city. Mobile billboards with good call to action are useful at events. You can customize your own car or trailer. You can even create specialty learning, display and demonstration centers within custom trailers to educate and share your message.
We all like free stuff, but it’s gotta be good. If you are going to print your logo on something, make sure it’s really a product people or potential clients will enjoy. Remember your company name is on it. You don’t want people to thing you are cheap or low quality because of the free gift you gave them.
It’s all marketing
Everything you do is marketing. How you answer the phone, say hello to people, shake hands or say thank you. All things you do that touches your prospects or clients is marketing. Even people who tell you they don’t market are marketing. They are marketing by telling you they are not marketing. In other words: Our company is so good and trustworthy that people refer us all the time, so we don’t have to pay anyone for additional promotion.
I may not agree that such a company shouldn’t invest in additional promotion, but I do say lets hope we get our companies to that point. I don’t care if you are a photography company in Ferndale, Rental House in Milwaukee or major car company. You need to get the word out about your business. When you stop promoting, your company begins to decline.
Test a few ideas. Ask people in your company what has worked in the past. Sometimes marketing and sales people get so wrapped up in the digital world they forget about what worked in the past. Old school ideas may still work for you.
Don’t forget, business is about people. Finding new ways to shake a few hands, tell your story and finding new ways to help them remember you is not easy. Once your find the winning combination, it will pay dividends for a long time.