The phrase was coined by Joseph Jastrow in his book “You can hypnotize yourself” (1918) when referring to the technique of “suggesting the opposite.” He writes, “By encouraging their [persons
Category: business
Why Are Colors Important Marketing?
The psychology of color in marketing fosters unique and exciting new opportunities for marketers to engage and empower their target audience. But like any powerful tool, it is best to
Gender Roles in Advertising Examples
Images companies relied on to sell products during the early to mid 1900s reflected the rigid gender roles that magnified ads as sort of a mirror to reflect the status
Stop Asking Millennials to Print!
its just easier to send this to my local print shop!
HIPAA Compliant Direct Mail Services
Most people interact with HIPPA during their first visit to the doctor when they sign a release for the new year. Yet, this comprehensive series of laws affect everyone involved
Does Your GPA Transfer from Community College To University?
So you want a marketing degree. Although you worked hard to get a 4.0 at your community college, that effort will only serve you when it comes time for colleges
How Much Does It Cost to Start an Online Store?
This is one of the most common questions when people are starting a new business venture, and for good reason: it’s one of the smartest questions you can ask. Your