After decades in the advertising sector, I have firsthand experience with the relationship between entertainment and advertising. For example, while in college studying communications with a focus on public relations,
Relationship Management Meaning
The dictionary defines relationship management as “the supervision and maintenance of relationships between a company and its external partners, especially its clients.” Public relations is defined as “the professional maintenance
Impact of Social Media on Public Relations
As a proud recipient of a bachelor’s degree in Communications with a focus on Public Relations from Michigan’s Big Ten college – the University of Michigan, I can tell you
Trade Show Marketing Strategy
Early in my marketing career, I started working with a commercial photography firm. Our photographers were shooting with digital cameras, but we still had to print out the images to
Remote Work Challenges for Companies
Working in the marketing space, I have always been a fan of how technology has changed and improved flexibility in our industry. Ever since I was five months pregnant with
What Excites You About the Future of Web Development?
What excites those of us in the advertising/marketing arena is the integration of AI in web development. Used by experts in the industry, AI has the potential to bring more
Should I Work in Marketing?
Upon entering college, I honestly went at it half assed initially. After some time has passed, and I look back, I realize that it was because I changed my major
What is a Web Hosting Service?
Web hosting is where your website files are stored on the internet. Most web hosting services are typically hosted by third-party companies who provide web space to build your site,
How Do Words Mean Things?
Have you ever been in a conversation with someone and been left confused because their actions do not meet the words they say? This can be incredibly frustrating in a
Effective Communication in Business Meetings
When thinking about the best way to encourage effective communication in business meetings, I think first about what technology will serve the group best. For example, the conference room is