As a creative sales representative who represented commercial photographers, a veteran marketer, and a public relations professional, I know firsthand that trade show marketing is not only effective but also
Category: Marketing
Relationship Between Entertainment and Advertising
After decades in the advertising sector, I have firsthand experience with the relationship between entertainment and advertising. For example, while in college studying communications with a focus on public relations,
Trade Show Marketing Strategy
Early in my marketing career, I started working with a commercial photography firm. Our photographers were shooting with digital cameras, but we still had to print out the images to
What Excites You About the Future of Web Development?
What excites those of us in the advertising/marketing arena is the integration of AI in web development. Used by experts in the industry, AI has the potential to bring more
Should I Work in Marketing?
Upon entering college, I honestly went at it half assed initially. After some time has passed, and I look back, I realize that it was because I changed my major
Idea Generation Marketing Definition
Idea generation is the first stage of the new-product development process, in which product ideas are sought from various sources (e.g., R&D, market research, customers). This stage is often called
What is Visual Art?
Wikipedia defines the visual arts as being art forms such as painting, drawing, printmaking, sculpture, ceramics, photography, video, filmmaking, design, crafts, and architecture. Many artistic disciplines such as performing arts,
What Should I Look for in a Commercial Printing Company?
Does your business or organization currently require extensive printing needs? If so, the best way for your business to complete all your bulk printing projects without sacrificing good quality, plus
What is Vocalics in Communication?
Paralanguage, also known as vocalics, is a component of meta-communication that may modify meaning, give nuanced meaning, or convey emotion, by using techniques such as prosody, pitch, volume, intonation, etc.
Why Do Home Printers Suck?
The biggest problem with most printers is how incredibly mediocre they are. They are only good enough to sit on a desk for low-effort printing, faxing, scanning, and copying. But