Early in my marketing career, I started working with a commercial photography firm. Our photographers were shooting with digital cameras, but we still had to print out the images to
Category: Marketing
What Excites You About the Future of Web Development?
What excites those of us in the advertising/marketing arena is the integration of AI in web development. Used by experts in the industry, AI has the potential to bring more
Should I Work in Marketing?
Upon entering college, I honestly went at it half assed initially. After some time has passed, and I look back, I realize that it was because I changed my major
Idea Generation Marketing Definition
Idea generation is the first stage of the new-product development process, in which product ideas are sought from various sources (e.g., R&D, market research, customers). This stage is often called
What is Visual Art?
Wikipedia defines the visual arts as being art forms such as painting, drawing, printmaking, sculpture, ceramics, photography, video, filmmaking, design, crafts, and architecture. Many artistic disciplines such as performing arts,
What Should I Look for in a Commercial Printing Company?
Does your business or organization currently require extensive printing needs? If so, the best way for your business to complete all your bulk printing projects without sacrificing good quality, plus
What is Vocalics in Communication?
Paralanguage, also known as vocalics, is a component of meta-communication that may modify meaning, give nuanced meaning, or convey emotion, by using techniques such as prosody, pitch, volume, intonation, etc.
Why Do Home Printers Suck?
The biggest problem with most printers is how incredibly mediocre they are. They are only good enough to sit on a desk for low-effort printing, faxing, scanning, and copying. But
Does Reverse Psychology Really Work?
The phrase was coined by Joseph Jastrow in his book “You can hypnotize yourself” (1918) when referring to the technique of “suggesting the opposite.” He writes, “By encouraging their [persons
Why Are Colors Important Marketing?
The psychology of color in marketing fosters unique and exciting new opportunities for marketers to engage and empower their target audience. But like any powerful tool, it is best to