As varied as we are in our physical characteristics, as human beings, our perceptual sets (the ways in which we interpret and analyze information) are just as unique. These perceptual
Category: Psychology and sociology
What is Vocalics in Communication?
Paralanguage, also known as vocalics, is a component of meta-communication that may modify meaning, give nuanced meaning, or convey emotion, by using techniques such as prosody, pitch, volume, intonation, etc.
Does Reverse Psychology Really Work?
The phrase was coined by Joseph Jastrow in his book “You can hypnotize yourself” (1918) when referring to the technique of “suggesting the opposite.” He writes, “By encouraging their [persons
Why Are Colors Important Marketing?
The psychology of color in marketing fosters unique and exciting new opportunities for marketers to engage and empower their target audience. But like any powerful tool, it is best to
Gender Roles in Advertising Examples
Images companies relied on to sell products during the early to mid 1900s reflected the rigid gender roles that magnified ads as sort of a mirror to reflect the status