February 9, 2023

What Influences Our Perception?

As varied as we are in our physical characteristics, as human beings, our perceptual sets  (the ways in which we interpret and analyze information) are just as unique. These perceptual sets are influenced by several factors, including environmental conditions, personal experience, cultural beliefs, emotional states, and even physical characteristics. Caricature artists have a unique way […]

Idea Generation Marketing Definition

Idea generation is the first stage of the new-product development process, in which product ideas are sought from various sources (e.g., R&D, market research, customers). This stage is often called concept generation rather than idea generation because the new product is only a concept at this time. There are four primary stages to idea generation: […]

What is Visual Art?

Wikipedia defines the visual arts as being art forms such as painting, drawing, printmaking, sculpture, ceramics, photography, video, filmmaking, design, crafts, and architecture. Many artistic disciplines such as performing arts, conceptual art, and textile arts also involve aspects of visual arts as well as arts of other types. In working on the commercial side of […]

How Technology Has Affected Family Communication

The modern world is filled with technology; it’s everywhere. Most Americans (97%) now own a mobile phone, according to the Pew Research Center, with most children (94%) ages 3 to 18 having access to the internet via a smartphone or computer, according to the Erikson Institute. Furthermore, Common Sense Media, in a national survey conducted […]

What is Vocalics in Communication?

Paralanguage, also known as vocalics, is a component of meta-communication that may modify meaning, give nuanced meaning, or convey emotion, by using techniques such as prosody, pitch, volume, intonation, etc. Paralanguage may be expressed consciously or unconsciously. The definition of “vocalics” is the use of non-verbal cues to enhance verbal communication. This includes tonality, pitch, […]