December 9, 2022

Why Are Colors Important Marketing?

The psychology of color in marketing fosters unique and exciting new opportunities for marketers to engage and empower their target audience. But like any powerful tool, it is best to understand the rules behind the art and science associated with color.  There are two different ways color can contribute to how attractive your visual collateral […]

Gender Roles in Advertising Examples

Images companies relied on to sell products during the early to mid 1900s reflected the rigid gender roles that magnified ads as sort of a mirror to reflect the status quo, resulting in decades of force-fed messages through ads that had a not-so-subtle effect on how society perceived men and women.  Women were expected to […]