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    How do you scrub a mailing list?

    Your mailing lists are the cornerstone in your direct mail campaigns. Much like a packed closet filled with outdated styles and clothes that don’t fit, a direct mail list packed with incorrect data, duplicate addresses or outdated information clutters your marketing efforts. Regardless of the time of year, it is always important to ‘spring clean’ your direct mail lists. Data Quickly Becomes Stale  Mailing lists are the basis for successful, targeted marketing outreach. Yet they’re extremely difficult to manage. The clutter and disorganization occurs subtly: recipients move, names change and lists combined from varying sources leading to misaligned data. A lack of centralized ownership dedicated to maintaining and cleaning up…