September 24, 2022

What is Vocalics in Communication?

Paralanguage, also known as vocalics, is a component of meta-communication that may modify meaning, give nuanced meaning, or convey emotion, by using techniques such as prosody, pitch, volume, intonation, etc. Paralanguage may be expressed consciously or unconsciously. The definition of “vocalics” is the use of non-verbal cues to enhance verbal communication. This includes tonality, pitch, […]

Why Do Home Printers Suck?

The biggest problem with most printers is how incredibly mediocre they are. They are only good enough to sit on a desk for low-effort printing, faxing, scanning, and copying. But nothing else. I’m really passionate about tech and all the new products coming out, but I’ve never been passionate about any printer. I’m sure most […]

Does Reverse Psychology Really Work?

The phrase was coined by Joseph Jastrow in his book “You can hypnotize yourself” (1918) when referring to the technique of “suggesting the opposite.” He writes, “By encouraging their [persons under hypnotic trance] confusions they may be led to do what you will them to do, but…it is often advisable, in dealing with these negative […]

Why Are Colors Important Marketing?

The psychology of color in marketing fosters unique and exciting new opportunities for marketers to engage and empower their target audience. But like any powerful tool, it is best to understand the rules behind the art and science associated with color.  There are two different ways color can contribute to how attractive your visual collateral […]

Gender Roles in Advertising Examples

Images companies relied on to sell products during the early to mid 1900s reflected the rigid gender roles that magnified ads as sort of a mirror to reflect the status quo, resulting in decades of force-fed messages through ads that had a not-so-subtle effect on how society perceived men and women.  Women were expected to […]

HIPAA Compliant Direct Mail Services

Most people interact with HIPPA during their first visit to the doctor when they sign a release for the new year. Yet, this comprehensive series of laws affect everyone involved in the health care delivery process. HIPPA also has a say on what you can and cannot do when marketing and communicating with these patients. […]

college marketing

Does Your GPA Transfer from Community College To University?

So you want a marketing degree. Although you worked hard to get a 4.0 at your community college, that effort will only serve you when it comes time for colleges and universities to make their admission decisions. Once you have been accepted to a school, your GPA will basically get wiped clean, and your new […]

How Much Does It Cost to Start an Online Store?

This is one of the most common questions when people are starting a new business venture, and for good reason: it’s one of the smartest questions you can ask. Your budget impacts the majority of your business decisions and planning out your costs as thoroughly as possible is a vital part of your planning. The […]