December 9, 2022

What Influences Our Perception?

As varied as we are in our physical characteristics, as human beings, our perceptual setsĀ  (the ways in which we interpret and analyze information) are just as unique. These perceptual sets are influenced by several factors, including environmental conditions, personal experience, cultural beliefs, emotional states, and even physical characteristics. Caricature artists have a unique way […]

What is Vocalics in Communication?

Paralanguage, also known as vocalics, is a component of meta-communication that may modify meaning, give nuanced meaning, or convey emotion, by using techniques such as prosody, pitch, volume, intonation, etc. Paralanguage may be expressed consciously or unconsciously. The definition of “vocalics” is the use of non-verbal cues to enhance verbal communication. This includes tonality, pitch, […]

Does Reverse Psychology Really Work?

The phrase was coined by Joseph Jastrow in his book “You can hypnotize yourself” (1918) when referring to the technique of “suggesting the opposite.” He writes, “By encouraging their [persons under hypnotic trance] confusions they may be led to do what you will them to do, but…it is often advisable, in dealing with these negative […]

Why Are Colors Important Marketing?

The psychology of color in marketing fosters unique and exciting new opportunities for marketers to engage and empower their target audience. But like any powerful tool, it is best to understand the rules behind the art and science associated with color.  There are two different ways color can contribute to how attractive your visual collateral […]

Gender Roles in Advertising Examples

Images companies relied on to sell products during the early to mid 1900s reflected the rigid gender roles that magnified ads as sort of a mirror to reflect the status quo, resulting in decades of force-fed messages through ads that had a not-so-subtle effect on how society perceived men and women.  Women were expected to […]