The phrase was coined by Joseph Jastrow in his book “You can hypnotize yourself” (1918) when referring to the technique of “suggesting the opposite.” He writes, “By encouraging their [persons
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Ideas You Can Use
The phrase was coined by Joseph Jastrow in his book “You can hypnotize yourself” (1918) when referring to the technique of “suggesting the opposite.” He writes, “By encouraging their [persons
The psychology of color in marketing fosters unique and exciting new opportunities for marketers to engage and empower their target audience. But like any powerful tool, it is best to