The phrase was coined by Joseph Jastrow in his book “You can hypnotize yourself” (1918) when referring to the technique of “suggesting the opposite.” He writes, “By encouraging their [persons
Category: Marketing
Why Are Colors Important Marketing?
The psychology of color in marketing fosters unique and exciting new opportunities for marketers to engage and empower their target audience. But like any powerful tool, it is best to
Gender Roles in Advertising Examples
Images companies relied on to sell products during the early to mid 1900s reflected the rigid gender roles that magnified ads as sort of a mirror to reflect the status
Stop Asking Millennials to Print!
its just easier to send this to my local print shop!
HIPAA Compliant Direct Mail Services
Most people interact with HIPPA during their first visit to the doctor when they sign a release for the new year. Yet, this comprehensive series of laws affect everyone involved
Direct Mail Advertising Costs
Often the first question marketers considering direct mail ask is “How much does it cost?” Estimates for direct mail campaigns can vary greatly, and it often seems like there is
Digital Marketing Strategy for Ecommerce Sites
How Do I Market My Ecommerce? Selling your product on the web can present a myriad of challenges. Gone are the simple days of customers strolling through the mall or
Marketing A Moving Company
Grow your moving company with a marketing plan.
Ideas For Your Next Corporate Event
Event Ideas Events are an excellent way to develop relationships with new and current customers as well as your employees. The most challenging step of planning a corporate event is
Marketing In A Different Way
Digital marketing has become a standard practice for business. It is important, but there are other ways to get your message out to the world and tell your story. Think