July 25, 2024

Digital Marketing Strategy for Ecommerce Sites

Computer - digital strategy - ecommerce

How Do I Market My Ecommerce?

Selling your product on the web can present a myriad of challenges. Gone are the simple days of customers strolling through the mall or down main street and visiting your shop. Today you have customers that can search and compare prices instantly, shop competitors with ease and have a researched list of items to buy before they ever land on your site.

Having a digital marketing strategy for your e-commerce site is critical to success of your e-marketplace or online store. These digital marketing strategies will help your market, your e-commerce site and help you capture your piece of the $2.8 trillion in online sales.  

Use Exceptional Product Images

Your customers have come to expect to find almost anything at any time, and they want to see what they’re buying before delivery. Using exceptional product visualization allows you to quickly and effortlessly show off your products so consumers can look at the details without necessarily having to read about them. 

You should use tools that allow people to zoom in, spin your product for a 360° view, and add roll-over, pop-up info tools. You can use 3D technology to increase engagement and further enhance the customer experience if it’s available and applicable to the products you sell.

Include Video

Not every product requires video, but if you can show your product in action it’s another way to engage customers. Use video to show off intricate product processes, show customers how to use what you sell, or add video to differentiate your offering from that of your competitors. 

Integrate with Amazon

Like video, not every product has to be sold on Amazon, but it can make a huge difference to your bottom line. No matter the size of your business, Amazon integration with an e-procurement provider is an affordable, efficient and scalable solution for exponential sales growth in a short period of time. Built to integrate directly with Amazon Business, these solutions connect your products to its buyers while automating all the fulfillment of your orders between your distributor, Amazon and the buyer. This will all lower operating costs and help you grow your business by selling faster than ever before.

Advanced Product Filtering

The more products you offer, the more you require advanced product filtering. No one has time to search your site based on a convoluted inventory plan that doesn’t make sense to them. Instead, you must provide them with the tools to shop on their terms and quickly find what they need.

Considering that a large percentage of major e-commerce sites are not using advanced filtering, you can differentiate yourself by having the site that enables customers to find what they need effortlessly. The more filtering options you offer the easier it is to shop.

Flexible  Delivery

Limiting delivery options is a great way to increase cart abandonment, which is something to avoid. Almost half of online customers abandon their carts when they find out the delivery options don’t meet their needs. People need options to pay the delivery fee and know their product will arrive quickly. They also want the option to choose a later delivery date and have costs reduced accordingly. Additional reasons for abandonment include a complex checkout process, needing to create an account, and poor website performance such as slow loading and crashes.

We aren’t suggesting you need to jump on the drone delivery bandwagon. It just means you need to consider ways to make speed and efficiency your number one priority while also keeping price in mind.

One of the most effective ways to address cart abandonment is to introduce an email recovery strategy. When someone abandons a cart, you can send a series of emails encouraging customers to complete their transactions

E-procurement providers offer a full suite of intuitive and integrated cloud-based products that can automate everything from purchasing to order processing, selling and distribution. This can be the perfect fit for buyers, sellers, distributors and business supply chain management at any scale to increase efficiency, reduce costs, gain visibility and control and scale their business to any level at an affordable cost. These services allow purchase management and spending controls for any size business, they provide a catalog that allows you to quickly manage, update and sync your entire supplier catalog, and offer integration capabilities to other online marketplaces for purchasing or selling

Leverage Wish Lists

Having a wish list on your site provides you with a gold mine of information. You can leverage those wish lists by sending personalized emails to customers to encourage them to buy. Emails can include sales notices, clearance warnings, or low inventory counts to create a sense of urgency.

Personalize Everywhere You Can 

A big part of personalization should include local touches that make people feel at home. This is also a strategy that can help you improve delivery based on the location of your customers and their proximity to your warehouses.

Personalization and localization can also help you leverage the seasons. You can show customers in the south one set of items and those in the colder north something more suited to their current climate.

Use Re-targeting

Re-targeting is central to the success of any e-commerce site. It allows you to follow customers while they are online and to keep them aware of your products and services. Once they visit your site, your ads can show them what they are missing with a quick link back to where they can complete their orders.

Improve Checkout

Cumbersome checkouts slow down purchases and lead to frustration. Just how many steps and pages do you need to get someone to pay? When you make checkout simple, you will reduce cart abandonment by making transaction simpler for your customers.

If you can do it on one page, that is ideal for your customers’ shopping experience! If a single page is not possible try to make it easier for customers to take a step back if they change their mind or make a mistake. Having a highly visible progress bar will help or visual indication of where they are in the checkout process is helpful.

Leverage Social Media

Finally, use social media channels to encourage purchases. Instead of trying to compel people to go to your site, let them purchase your products directly from their social media feeds like Facebook and Instagram

Digital marketing strategies are essential to generating more traffic to your ecommerce site help drive purchases.  You are always aiming to capture that elusive market share and using these strategies can help grow your business while also increasing efficiency and responsiveness to your customers needs. 

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