December 9, 2022

What Influences Our Perception?

As varied as we are in our physical characteristics, as human beings, our perceptual sets  (the ways in which we interpret and analyze information) are just as unique. These perceptual sets are influenced by several factors, including environmental conditions, personal experience, cultural beliefs, emotional states, and even physical characteristics. Caricature artists have a unique way […]

Idea Generation Marketing Definition

Idea generation is the first stage of the new-product development process, in which product ideas are sought from various sources (e.g., R&D, market research, customers). This stage is often called concept generation rather than idea generation because the new product is only a concept at this time. There are four primary stages to idea generation: […]

What is Visual Art?

Wikipedia defines the visual arts as being art forms such as painting, drawing, printmaking, sculpture, ceramics, photography, video, filmmaking, design, crafts, and architecture. Many artistic disciplines such as performing arts, conceptual art, and textile arts also involve aspects of visual arts as well as arts of other types. In working on the commercial side of […]

What Should I Look for in a Commercial Printing Company?

Does your business or organization currently require extensive printing needs? If so, the best way for your business to complete all your bulk printing projects without sacrificing good quality, plus save money, is through a commercial printing company. In this article, we’ll talk about what commercial printing companies are, what benefits they can give to […]

How Technology Has Affected Family Communication

The modern world is filled with technology; it’s everywhere. Most Americans (97%) now own a mobile phone, according to the Pew Research Center, with most children (94%) ages 3 to 18 having access to the internet via a smartphone or computer, according to the Erikson Institute. Furthermore, Common Sense Media, in a national survey conducted […]

What is Vocalics in Communication?

Paralanguage, also known as vocalics, is a component of meta-communication that may modify meaning, give nuanced meaning, or convey emotion, by using techniques such as prosody, pitch, volume, intonation, etc. Paralanguage may be expressed consciously or unconsciously. The definition of “vocalics” is the use of non-verbal cues to enhance verbal communication. This includes tonality, pitch, […]

Why Do Home Printers Suck?

The biggest problem with most printers is how incredibly mediocre they are. They are only good enough to sit on a desk for low-effort printing, faxing, scanning, and copying. But nothing else. I’m really passionate about tech and all the new products coming out, but I’ve never been passionate about any printer. I’m sure most […]

Does Reverse Psychology Really Work?

The phrase was coined by Joseph Jastrow in his book “You can hypnotize yourself” (1918) when referring to the technique of “suggesting the opposite.” He writes, “By encouraging their [persons under hypnotic trance] confusions they may be led to do what you will them to do, but…it is often advisable, in dealing with these negative […]

Why Are Colors Important Marketing?

The psychology of color in marketing fosters unique and exciting new opportunities for marketers to engage and empower their target audience. But like any powerful tool, it is best to understand the rules behind the art and science associated with color.  There are two different ways color can contribute to how attractive your visual collateral […]