Category Archives: Marketing

Ideas For Your Next Corporate Event

Corporate Events

Event Ideas

Events are an excellent way to develop relationships with new and current customers as well as your employees. The most challenging step of planning a corporate event is coming up with a creative idea. The theme of the event can determine if it is a winner or loser. My first suggestion is to think about your target audience and think about what a successful event means to you.

A corporate event can be a thank you to your employees, clients or vendors. Events often have an educational component or focus on the launch of a new product, theme or corporate direction. The environment you set up sets the tone and mode of the event for everyone involved.

If you are serious about making it a memorable event be sure to find a venue outside of your office or building. This shows there is value and thought behind the event.

You might wish to add some depth to the event by bringing outside entertainment our resources. Below is a list of a few ideas.

  • Comedian
  • Face-painter
  • Caricature artist
  • Specialty topic speaker
  • Food trucks
  • Musicians

In many cases, you can search for local speakers or entertainment, such as caricature artists or find a speaker at speakers bureau or online resource.

If you are really adventurous you can try some of these ideas we found on the website  Honestly, we don’t know what many of these things are, a few are very British. Check out their website for more details and commentary on the listed items. Most important, we thought the list might get your creative juices flowing.

1. Segway Experiences.
2. Horse riding.
4. Sheep herding.
5. Strawberry picking.
6. Tough Mudder.
7. Zorbing.
8. Soap Box Derby.
9. Building things.
10. Orienteering.
11. Bingo.
12. Hire a barge.
13. Get cultural – museums or art galleries.
14. Murder mystery night.
15. Make a movie.
16. Outdoor cinema.
17. Escape Games.
18. Disco Yoga.
19. Crime Scene Investigation.
20. Visit the circus. Or, Cirque De Soleil.
21. A magic show.
22. Laser Quest.
23. Board Game Day.
24. Treasure hunt.
25. Visit the zoo.
26. Visit the petting zoo.
27. Adult-sized ball-pit and play area.
28. Egg and flour fight. Why not?
29. Build a giant water slide.
30. Theme Park/ Water Park.
31. Sausage making.
32. Food-eating competition.
33. Mad Hatter’s tea party.
34. Baking class.
35. Cookery class/ competition.
36. Chocolate making.
37. Host a picnic.
38. Brewery tour.
39. “I’m an employee, get me out of here.” – event
40. Visit an Ice Bar.
41. Snorkel with the sharks.
42. A team sky dive.
43. Cabaret/ Burlesque Night.
45. Hire the Tower Bridge out!
46. Trip to Vegas.
47. “Helicopter Treasure Hunts.”
48. Hot air ballooning.
49. Hire a luxury yacht.
50. Hire a castle for the weekend (you many need to travel)
51. The Fresh Prince of Bel-Air. Love this.
52. Pokémon event.
53. Tetris – life-size game of the old classic.
54. Dinosaur party..
55. Game of Thrones party.
56. A Tarantino party.
58. Three-legged party.
59. Jungle party.
60. Duck Hunting.
61. Ferret racing.
62. Arm wrestling competition.
63. Football golf.
64. Falconry.
65. The Highland Games.
67. Sumo wrestling.
68. Ping Pong.
69. Live sport. You could go and watch some live sport – like football, the races or rugby.
70. Rounders.
71.Volunteering with animals.
72. Water projects.
73. Fundraising events.
74. Sponsored sporting events.
75. Be a fundraiser for the day.
76. Sponsored (non-sporting) events.
77. Gardening projects.
78. Community voluntary work.
79. Clean up projects – someone needs to do it.
80. General help. Or you could do something great like help out a charity

Corporate events can return a positive ROI (return on investment). Having an educated team improves creativity and new ideas for your company. It can increase employee morale, which can lead to higher productivity and lower turnover. The same can be said for clients and vendors. Consider creating a small event first and then build up over time and your company begins to see the benefits.


Marketing In A Different Way

Digital marketing has become a standard practice for business. It is important, but there are other ways to get your message out to the world and tell your story.

Think Big!

You can think big! Billboards, when used well, can be a great way to reach a lot of people within a region or major city. Mobile billboards with good call to action are useful at events. You can customize your own car or trailer.  You can even create specialty learning, display and demonstration centers within custom trailers to educate and share your message.

Think Small!

If you are looking for new ways to impress, try metal business cards.  Maybe heavy plastic cards will do the trick? If you are looking for quality cards or unique sizes, try moo cards. 

We all like free stuff, but it’s gotta be good. If you are going to print your logo on something, make sure it’s really a product people or potential clients will enjoy. Remember your company name is on it. You don’t want people to thing you are cheap or low quality because of the free gift you gave them.

It’s all marketing

Everything you do is marketing.  How you answer the phone, say hello to people, shake hands or say thank you. All things you do that touches your prospects or clients is marketing. Even people who tell you they don’t market are marketing. They are marketing by telling you they are not marketing.  In other words: Our company is so good and trustworthy that people refer us all the time, so we don’t have to pay anyone for additional promotion.

I may not agree that such a company shouldn’t invest in additional promotion, but I do say lets hope we get our companies to that point.  I don’t care if you are a photography company in Ferndale, Rental House  in Milwaukee or major car company. You need to get the word out about your business.  When you stop promoting, your company begins to decline.

Next steps

Test a few ideas.  Ask people in your company what has worked in the past.  Sometimes marketing and sales people get so wrapped up in the digital world they forget about what worked in the past.  Old school ideas may still work for you.

Don’t forget, business is about people. Finding new ways to shake a few hands, tell your story and finding new ways to help them remember you is not easy.  Once your find the winning combination, it will pay dividends for a long time.