• Marketing

    Digital Marketing Strategy for Ecommerce Sites

    How Do I Market My Ecommerce? Selling your product on the web can present a myriad of challenges. Gone are the simple days of customers strolling through the mall or down main street and visiting your shop. Today you have customers that can search and compare prices instantly, shop competitors with ease and have a researched list of items to buy before they ever land on your site. Having a digital marketing strategy for your ecommerce site is critical to success of your emarketplace or online store. These digital marketing strategies will help your market your ecommerce site and help you capture your piece of the $2.8 trillion in online…

  • Marketing

    Ideas For Your Next Corporate Event

    Event Ideas Events are an excellent way to develop relationships with new and current customers as well as your employees. The most challenging step of planning a corporate event is coming up with a creative idea. The theme of the event can determine if it is a winner or loser. My first suggestion is to think about your target audience and think about what a successful event means to you. A corporate event can be a thank you to your employees, clients or vendors. Events often have an educational component or focus on the launch of a new product, theme or corporate direction. The environment you set up sets the…

  • Marketing

    Marketing In A Different Way

    Digital marketing has become a standard practice for business. It is important, but there are other ways to get your message out to the world and tell your story. Think Big! You can think big! Billboards, when used well, can be a great way to reach a lot of people within a region or major city. Mobile billboards with good call to action are useful at events. You can customize your own car or trailer.  You can even create specialty learning, display and demonstration centers within custom trailers to educate and share your message. Think Small! If you are looking for new ways to impress, try metal business cards.  Maybe…